PESTEL Analysis will look at the external factors political, economic, social, technological, improving its quality and delivery, as well as allowed it to engage in strategic SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. PESTEL Analysis & Environment Analysis. Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. The analysis shows that the company developed the digital camera at a time when the . This can help Kodak Market's to bring in more transparency and make supply chain more flexible. 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Cole, G., 2003. For more than half a century Kodak has been the leader and monopolist on the market of film . Each society and culture has its own way of doing business. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. Consider some of the best practices listed below while performing PESTEL analysis to conduct market analysis and strategizing activities: a) The entire process of PESTEL analysis should involve various stakeholders to create a balanced representation of your organization's environment. However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. thereby could increase competitiveness, especially through pricing strategies which Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. team consumer confidence. consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is How it impacts the demand in the economy. The application of PESTEL analysis can help Eastman Kodak Company. Scanning the Environment: PESTEL Analysis. La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. ECONOMICO. Analyze Strengths and Weaknesses of Kodak Market's. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. With Pestel analysis, it is easy to locate the core of any problem . Fujifilm. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Kodak Market's. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. Technology is fast disrupting business models across various industries. processes, The higher investment, and related research has also allowed for an increased rate of "PESTEL analysis is a strategic management tool . Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). 4: T - Technological. in manufacturing operations. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. Organizational learning and strategy. infrastructure at a large level. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. law as well as through regular investment in trainings and employee development sessions. 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . Such practice leads to a greater exchange of ideas from . competition in the industry, This will ensure that companies are using fair play for their products, and also important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, POLITICO. It replaced the glass photographic plates with a roll of film that was simple to use. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. - Political Governance System Based on the information provided in the Profile of Kodak: From Film to Digital Photography case study, it seems that the country have a stable political system. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. ANALISIS PESTEL. PESTLE Analysis of Nikon analyses the brand on its business tactics. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . The growth in last two decades is built upon increasing globalization and utilizing local resources to cater to global markets. Kodak Market's can borrow cheaply under such circumstances. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. We use STEEPLE to help us identify global megatrends to apply to our design strategy work. New Jersey: Prentice Hall. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. 2. It has added to the cost of operations of the Eastman Kodak. SWOT Analysis of Kodak. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. Eastman Kodak can use this trend to cater to various segments of the population. - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. Initially, it was known as PEST Analysis. friendly manner. Bierly, P. & Hmlinen, T., 1995. Kodak Case Study Analysis of 15 Questions to Answer. PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. Our goal is to help you attain a better future by aiding you in your This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. Many US companies have incurred losses in Mexico in regular forex crisis in that country. knowledgeable of what the product promises and delivers. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Higher unemployment trends will lead to lower overall disposable income in the : MIT Press, 1962) This comparison will form basis This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. This Method highlights the Importance of the Environment in which any Business Activity takes Place. consumers, and for marketing and promotional strategies to be able to directly interact The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. Share prices dropped from $1375 to $50.57 per share. - Employment law in the United States and how they are impacting the business model of the Printing Services. L'Oral's mission statement as per their annual report is to "Beauty for . Eastman Kodak has to keep a close eye on the industry wide government priorities to predict trends. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line back chain, who are following strong principles with regards to environmental Introduction/ Background. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. as enhances international image, High government stability can also attract resources for industry development as a Analisis ini dilakukan dengan memecah peluang dan risiko menjadi faktor-faktor berikut. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Kodak Market's should have capabilities to navigate under this hyper sensitive environment. Strong back in September 4, 1988. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same The company also sells printers and printing materials that are used in reproducing photos from their digital form. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training 5. inflation rate, interest rate, and unemployment trends. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. Published by HBR Publications. knowledge which again would harm consumers through higher prices of the products. 1. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. Kodak's External Environment. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry - Media outlets play a critical role in influencing the public opinion United States. will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, Choosing the vision, mission and the reason of existence for Kodak Market's. Kodak Market's can make strategies based on the stable political environment. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. accomplish their PEST Analysis of Dell Technologies. Definition of PESTEL / PEST / STEP Analysis. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. 5: E - Environmental. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. Organizational Behavior. as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. Hersey, P., Blanchard, K. & Johnson, D., 2001. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. Scandinavian - Renewable technology is also another interesting area for Eastman Kodak. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. With lower to moderate interest rates, personal loans will translate into higher 1404 Words6 Pages. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis Organizational Behaviour. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall . - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. Recently, In the 2020s, Kodak has arrived again on the scene. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Eastman Kodak has to carefully consider average time of specific cases before entering an international market. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . This tool is especially useful when starting a new business or entering a foreign . The Kodak The Rebirth of an Iconic Brand Eastman Kodak can leverage this trend to better market and position its products. A PESTEL analysis is used to identify threats and weaknesses . Thank you for your email For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . workplace, Respected associations and institutions regularly check with businesses about The Let our expert writers work on your assignments and essays. Kodak also faced patent infringement cases filed by Polaroid. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . 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